Written by Lana Kravtsova from daringclarity.com for The Entrepreneur School
If Facebook was a country it would be the 4th largest country in the world. Youtube is the second largest search engine after Google. Twitter, Linkedin, Tumblr, Flickr… What are those social networks all about?

Personal brands.
We live in the era of personal brands.
Your personal brand is what sells your services, gets you hired, helps you develop relationships. Your personal brand is what makes your business recognizable and sets it apart from others.
Here is where a lot of people get stuck. Everyone tells you that you have to create a brand. And you probably have been thinking long and hard what your brand is all about and how you can make it unique and different.
Let me shine the light on this mystery for you.
You don’t need to create a brand. You don’t need to come up with anything unique and different.
Know why?
Because you ARE a brand already.
And this brand of YOU is as unique as it can get. You can try long and hard but you won’t find anything more unique than YOU. You are one of a kind. Don’t look any further.
All you really need to do is embrace your DNA, get clear on your core message and learn to clearly communicate that message to the world.
That’s what authentic branding is all about. And authentic brands are the ones that crush it.
So here are the steps you should follow:
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