Design, Photography and Entrepreneur Motivation Collection: www.KapreeZ.com

Preston Bailey is one of the world’s premier event planners. A native of Panama, Preston Bailey arrived in Manhattan in the early 1970s. His eye for elegantly dramatic statement in total event décor has made Bailey a favorite among celebrities and arbiters of taste.

Preston’s Bailey blog

His books:
Preston Bailey Celebrations

Inspirations

Preston Bailey’s Fantasy Weddings

Preston Bailey’s Design for Entertaining

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A brand is the personality that identifies a product, service or company and how it relates to key constituencies. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand. A brand evokes passion, perseverance, power and the desire to succeed.

Take a moment and ask yourself this question “Why does my competitor’s business get more attention than mine?” The answer just may have to do with the elements that go into how memorable the business is, and this is where Branding comes into picture.

But exactly what is a brand, anyway?

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“Mark my words, if you want to stay competitive in the coming years – I don’t care if you’re in sales, tech, finance, publishing, journalism, event planning, business development, retail, real estate, you name it – you will still need to develop and grow your personal brand . Everyone-EVERYONE-needs to start thinking of themselves as a brand. It is no longer an option; it is a necessity. “   Gary Vaynerchuk, Crush It

Lana Kravsova, Daring Clarity

If Facebook was a country it would be the 4th largest country in the world. Youtube is the second largest search engine after Google. Twitter, Linkedin, Tumblr, Flickr… What are those social networks all about?

Personal brands.

We live in the era of personal brands.

Your personal brand is what sells your services, gets you hired, helps you develop relationships. Your personal brand is what makes your business recognizable and sets it apart from others.

Here is where a lot of people get stuck. Everyone tells you that you have to create a unique and compelling brand. And you probably have been thinking long and hard what your brand is all about and how you can make it unique and different.

Let me tell you the truth that you already know.

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As a business owner, sales person, or marketer, you should always be trying to find ways to drum up more business – especially with the current economic climate.

Luckily for marketers and business owners, there are several ways you can very affordably advertise your services and products online (many of which are free). Let’s go through a handful of them:

• Twitter, Facebook & Social Sites
• Video
• Blogs & Forums
• Press Releases
• Local Resource Sites & Classifieds
• Email Newsletters
• Contests & Giveaways

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Great emotional speech by Gary Vaynerchuk
Gary Vaynerchuk delivered this passionate and powerful speech at FOWA London 09 and it rocked the house. If you need a bit of inspiration (and a slight kick in the ass) don’t miss this one.

Warning: Strong language.
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world.

Continue listening….

Written by Lana Kravtsova from daringclarity.com for The Entrepreneur School

3 circles hedgehog concept

How do you know which idea, project, gig, client to give a green light to and which not even bother researching further? How do you get clear on which business model, product or service are really going to make you rich, happy and fulfilled and which are going to drain your energy and suck your time leaving your soul empty and hurting.

How do you stay on purpose and say “yes” only to the right opportunities. And if you’ve been in business for any time at all, you know that it’s not the lack of opportunities or ideas but an incredible amount of them that leaves us terrified and unsure what to do next.

There is one word that will solve all of the above problems for you.

Hedgehog.

Works like magic each and every time.

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